Build real trust with potential clients through clear copywriting

Explore:
the reality
Our Process
What you'll get
We are IT & Cybersecurity
Marketing Experts
Murphy Marketing works with lean U.S.-based cybersecurity companies to help nail their messaging, connect with dream clients,  and scale at their desired pace.
Many of our clients don’t yet have their own in-house marketing team and need a trusted outside partner as they scale.
Schedule a Call
The Reality is
the tech industry can be complex and intimidating to your customers.
We can help you translate your subject matter expertise into something that will connect with your clients and lead to more sales.
You feel like you’re speaking Greek to your customers.
You’re frustrated with the lack of progress in your business.
You don’t want to sound like every other cybersecurity or IT firm out  there.
You’re frustrated with the lack of progress in your business.

How it works

Our [Simple]
Process
0.1
Enjoy the Message Intake Session

We will be asking questions and taking notes, and many of our clients share that simply participating in the conversation brought them new-found clarity. How fun is that?

Get in touch
0.2
Collaborate With Our Team

Our cadence of creation and feedback is carefully designed to  get you to “no edits” in no time. When you share what you like  and what you would prefer to change, we’re quick learners.

Get in touch
0.3
Watch Them Finally “Get it”

Experience the joy of your message landing with your right-fit  clients. It’s the gift that keeps going because they’ll feel smart  and want to share what they know with their friends and colleagues. I bet that’s not on your competitor’s marketing plan ;)

Get in touch

Whether you’re on the preventative side or repairing damages already made, we take  your business through our proven process to communicate clearly to your customers -  through your website and ongoing marketing needs.

Our Cybersecurity
Copywriting Approach
Understand
Analyze
Establish
Test
Understand
Surveys & Interviews
Understand your company’s unique values through surveys & interviews.

Through a Message Intake Session, customer interviews, and surveys, we’ll capture the heartbeat of your company and get to know what makes your business unique.

Analyze
Consider Alternatives
Analyze the competitive landscape, considering available alternatives

Your customers are shopping, so they’re weighing your competitors against you. We’re here to uncover what sets you apart from everything else available.

Establish
Earn Trust
Establish a trustworthy position & write your website content

We’ll write the copy for your website, positioning you as the obvious choice for your best-fit customers. Then we’ll collaborate with the development team to design and launch your site.

Test
Improve your Message
Analyze, test & improve your message & marketing tactics

You’ll receive monthly reports on how your website is performing and access to our calendar to book 30 min strategy sessions to review the results. Then we can make data-driven improvements.

Executive teams & IT buyers will go with whoever has the best marketing.

Make sure it’s you.
Schedule a Call

We get it. Explaining what you do isn’t easy.

We’re storytelling experts, practiced in bridging the gap between SMEs and your customers.

Schedule a Call

“The process and structure helped us to think deeper and come up with an excellent way to showcase our differentiator.”

— Adam Brewer, CEO Silent
Quadrant

In one day with MurphyMarketing, we accomplished what would have taken other agencies months.

— Benjamin Whatley, RedRover IT
0.1
Brand Message Guide

Similar to a brand style guide with your logos, fonts, and colors, you’ll get a Brand Message Guide that will detail the story your company is telling. You can use this in sales pitches, detail sheets, thought leadership, and more.

Get in touch
0.2
Wireframe Copy

Like a blueprint to a house – a content wireframe lays out where the words go on your site to bring the most effective communication. Your design and development team can run with it  from there.

Get in touch
0.3
Monthly Reports

We know that once your site is live, you’ll continue to learn and grow as a business. Your competitors won’t remain the same, and neither will your customers. We’ll send monthly reports & offer strategy sessions so you can stay competitive.

Get in touch